A bracelet stand built from scratch by Lia, Marina, and Olivia — three girls, one kitchen table, and a plan to make something beautiful for the people they love. And to give a little back along the way.
BFF stands for Beads, Friends & Family — with a wink at the classic Best Friends Forever. Because that's what we're making: something you can wear, share, and give to the people you love.
Lia and Olivia are nine. Marina is six. They've been making bracelets every day for as long as they can remember, and this spring they're turning that into a real business — beaded bracelets, rubber-band bracelets, and mystery "blind bag" kits that have everything you need to make your own.
Handmade in small batches. Sold from a stand on a main road in West Islip. Restocked by hand, every other weekend, from spring through fall.
Designs the bracelets, picks the colors, and handles the customer experience. Has very strong opinions about which bead goes next to which.
Quality control and stand operations. The youngest founder, the loudest voice, and the reason anyone smiles on a rainy Saturday.
Production, stand operations, and brand ambassador. Shows up every time — which, it turns out, is the single most important thing in any business.
Before anyone takes home a cent, BFF donates 20% of every dollar earned to a charity the founders believe in. That's not a rounding error at the end of the year — it's the first cut.
Our first partner is GiGi's Playhouse Long Island, a Down Syndrome Achievement Center right here in Patchogue. Every one of their programs is free to the families who need them, funded entirely by the community.